The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation /
Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, identity, and reputation. To date, however, little empirical research into these issues has been publi...
| Other Authors: | , , |
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| Language: | English |
| Published: |
Bingley, U.K. :
Emerald Publishing Limited,
2022.
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| Subjects: | |
| Online Access: | https://doi.org/10.1108/9781800718975 |