Innovation, Market Archetypes and Outcome An Integrated Framework /
Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation – market linkages using one unified framework. The...
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| Language: | English |
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Heidelberg :
Physica-Verlag HD : Imprint: Physica,
2007.
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| Edition: | 1st ed. 2007. |
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| Online Access: | https://doi.org/10.1007/978-3-7908-1946-5 |
Table of Contents:
- Innovation
- Innovation and Markets: The Known Paths
- Innovation: An Integrated Framework
- Market Archetypes: the Fox, the Wolf, the Bear and the Sheep
- Metamorphoses: Market Archetypes, Innovation and Integrated Dynamics
- Sustaining Innovation: Staying Ahead
- Staying Alive: Struggles in Innovation Space
- Commoditization — The Sword of Damocles
- Escape from Commoditization?
- Mapping the Integrated Innovation Space: A Look at the Mirror
- An Integrated Innovation Landscape.