Innovation, Market Archetypes and Outcome An Integrated Framework /

Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation – market linkages using one unified framework. The...

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Main Author: Sarkar, Soumodip. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: Heidelberg : Physica-Verlag HD : Imprint: Physica, 2007.
Edition:1st ed. 2007.
Subjects:
Online Access:https://doi.org/10.1007/978-3-7908-1946-5

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