03522nam a22004575i 4500 978-3-658-03275-3 DE-He213 20210617214200.0 cr nn 008mamaa 130818s2014 gw | s |||| 0|eng d 9783658032753 978-3-658-03275-3 10.1007/978-3-658-03275-3 doi HN25 JFF bicssc SOC026000 bisacsh JBF thema 306 23 Bieberstein, Andrea. author. aut http://id.loc.gov/vocabulary/relators/aut An Investigation of Women's and Men’s Perceptions and Meanings Associated with Food Risks [electronic resource] / by Andrea Bieberstein. 1st ed. 2014. Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2014. XVI, 317 p. 15 illus. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Cognitive and Affective Process in Risk Perception -- Gender Differences in Risk Perception -- Approaches Helping to Uncover Cognitive Structures and Underlying Motivations. Concern about food risks is widespread. Consumers, however, are found to differ in terms of how they evaluate these risks. One of the most prominent findings in this regard is the differences between women and men. Many studies report that men are less worried about environmental and technological risks than women, which is also the case for food risks. At the same time it is criticized that these differences are often exaggerated, similarities overlooked, and systematic investigations are lacking. Andrea Bieberstein gives a comprehensive overview of theoretical approaches to risk perception and empirical work that has been conducted in the field of risk perception research. Furthermore, she provides a systematic investigation of how food risks are constructed for women and men by uncovering the meanings in terms of associations, feelings, and values that they attach to various food risks. This allows a deeper understanding of the gender differences in risk perception in terms of their relevance and meaning.   Contents Cognitive and Affective Processes in Risk Perception Gender Differences in Risk Perception Approaches Helping to Uncover Cognitive Structures and Underlying Motivations Target Groups Researchers, students, and practitioners in the fields of risk research and consumer behaviour, with a focus on marketing and cognitive psychology.   Author Dr. Andrea Bieberstein is a postdoctoral researcher at the department of Marketing and Consumer Research at Technische Universität München, Munich, Germany.                        . Quality of life. Social sciences. Quality of Life Research. https://scigraph.springernature.com/ontologies/product-market-codes/X23000 Social Sciences, general. https://scigraph.springernature.com/ontologies/product-market-codes/X00000 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783658032746 Printed edition: 9783658032760 https://doi.org/10.1007/978-3-658-03275-3 ZDB-2-SHU ZDB-2-SXS Humanities, Social Sciences and Law (SpringerNature-11648) Social Sciences (R0) (SpringerNature-43726)