Interfirm Networks Franchising, Cooperatives and Strategic Alliances /
The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become an important research topic in the field of economics, marketing, strategic management, and organization theory. This book contributes to the literature on formal and informal inter-organ...
Corporate Author: | |
---|---|
Other Authors: | , , , |
Language: | English |
Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
|
Edition: | 1st ed. 2015. |
Subjects: | |
Online Access: | https://doi.org/10.1007/978-3-319-10184-2 |