Consumer behavior

Main Author: Schiffman, Leon G. (Author)
Other Authors: Wisenblit, Joseph
Published: New York, NY: Pearson, [2019]
Edition:Twelfth edition
Subjects:
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250 # # |a Twelfth edition 
264 # 4 |c ♭2019 
264 # 1 |a New York, NY:   |b Pearson,   |c [2019] 
300 # # |a 478 pages:   |b illustrations chiefly colour;   |c 29 cm 
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504 # # |a Includes bibliographical references and index 
590 # # |a Fakulti Perniagaan, Ekonomi dan Pembangunan Sosial (FPEPS) 
591 # # |a Reading List FPEPS 2023 
650 # 0 |a Consumer behavior  
650 # 0 |a Motivation research (Marketing)  
700 1 # |a Wisenblit, Joseph  
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999 |a 1100114363  |b Book  |c Koleksi Buku Berbintik Merah (Red Spot)  |e KOLEKSI KHAS