Description: Consumer behavior

Main Author:	Schiffman, Leon G. (Author)
Other Authors:	Wisenblit, Joseph
Published:	New York, NY: Pearson, [2019]
Edition:	Twelfth edition
Subjects:	Consumer behavior Motivation research (Marketing)

Physical Description:	478 pages: illustrations chiefly colour; 29 cm
Bibliography:	Includes bibliographical references and index
ISBN:	9781292269245