Factors influencing consumers' purchase intention toward private label product in Johor Bahru, Malaysia

Global finance crisis has dramatically affected global economy. The onset of inflation drives the rising of living cost

Main Author: Pan, Ein Lalp
Published: Terengganu: Universiti Malaysia Terengganu, 2012.
Summary:Global finance crisis has dramatically affected global economy. The onset of inflation drives the rising of living cost
Physical Description:xii, 113 p.: ill.; 30 cm..