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| LEADER |
00873cam a2200181 7i4500 |
| 001 |
0000100346 |
| 005 |
20140603090000.0 |
| 008 |
121121s2012 my a x eng |
| 090 |
0 |
0 |
|a B 837
|b .E9 2012
|
| 111 |
2 |
# |
|a Eurasia Business and Economics Society Conference
|c Istanbul, Turki
|d 2012
|
| 245 |
1 |
0 |
|a Skepticism toward cause -related marketing and its effects on purchase intention :
|b a case of Malaysia
|c Marhana M. Anuar, Osman Mohamad.
|
| 260 |
# |
# |
|a Terengganu:
|b Universiti Malaysia Terengganu,
|c 2012.
|
| 300 |
# |
# |
|a (unpaged):
|b ill.;
|c 30 cm.
|
| 500 |
# |
# |
|a Kertas Kerja FPE 2012
|
| 520 |
0 |
# |
|a Linking brands with charitable causes has become increasingly popular for many companies, this refer to cause-related marketing (CRM).
|
| 590 |
# |
# |
|a Pusat Pengajian Pembangunan Sosial dan Ekonomi
|
| 650 |
0 |
0 |
|a Skepticism
|
| 999 |
|
|
|a 1100087512
|b Book
|c Kertas Seminar
|e KOLEKSI KHAS
|