Skepticism toward cause -related marketing and its effects on purchase intention : a case of Malaysia
Linking brands with charitable causes has become increasingly popular for many companies, this refer to cause-related marketing (CRM).
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| Published: |
Terengganu:
Universiti Malaysia Terengganu,
2012.
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| Summary: | Linking brands with charitable causes has become increasingly popular for many companies, this refer to cause-related marketing (CRM). |
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| Item Description: | Kertas Kerja FPE 2012 |
| Physical Description: | (unpaged): ill.; 30 cm. |