Skepticism toward cause -related marketing and its effects on purchase intention : a case of Malaysia
Linking brands with charitable causes has become increasingly popular for many companies, this refer to cause-related marketing (CRM).
| Corporate Author: | |
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| Published: |
Terengganu:
Universiti Malaysia Terengganu,
2012.
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| Subjects: |
KOLEKSI KHAS
| Call Number: |
B 837 .E9 2012 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 1100087512 | Kertas Seminar | Book | AVAILABLE |