Brand engagement : how employees make or break brands

Main Author: Buckingham, Ian P., 1967
Language:English
Published: New York: Palgrave Macmillan, 2007.
Subjects:
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090 0 0 |a HD 69 .B7   |b B8 2008 
100 1 # |a Buckingham, Ian P.,   |c 1967  
245 1 0 |a Brand engagement :   |b how employees make or break brands   |c Ican P. Buckingham. 
260 # # |a New York:   |b Palgrave Macmillan,   |c 2007. 
300 # # |a x, 221 p.:   |b ill.;   |c 25 cm.. 
590 # # |a Pusat Pendidikan Asas dan Liberal 
650 0 0 |a Brand name products  
650 0 0 |a Employee motivation  
650 0 0 |a Interpersonal communication  
650 0 0 |a Organizational commitment  
999 |a 1100062093  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA