Marketing planning : 2007-2008

Main Author: Beamish, Karen
Corporate Author: Chartered Institute of Marketing
Other Authors: Ashford, Ruth
Language:English
Published: Oxford: Elsevier Butterworth-Heinemann, 2007.
Series:CIM coursebook
Subjects:
LEADER 00939cam a2200253 7i4500
001 0000061679
005 20140602090000.0
008 091104s2007 enka 0 eng
020 # 0 |a 9780750684040  
020 # 0 |a 0750684046  
090 0 0 |a HF 5415.13   |b .B43 2007 
100 1 # |a Beamish, Karen  
245 1 0 |a Marketing planning :   |b 2007-2008   |c Karen Beamish and Ruth Ashford. 
260 # # |a Oxford:   |b Elsevier Butterworth-Heinemann,   |c 2007. 
300 # # |a xi, 402 p.:   |b ill.;   |c 30 cm.. 
490 0 0 |a CIM coursebook 
500 # # |a Title on cover: The official CIM coursebook 
504 0 0 |a Includes bibliographical references and index. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing --   |x Planning --   |x Examinations --   |x Study guides  
650 0 0 |a Marketing --   |x Planning  
700 1 1 |a Ashford, Ruth  
710 2 1 |a Chartered Institute of Marketing  
999 |a 1100062149  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA