Marketing planning : 2007-2008
| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Oxford:
Elsevier Butterworth-Heinemann,
2007.
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| Series: | CIM coursebook
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| Subjects: |
| Item Description: | Title on cover: The official CIM coursebook |
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| Physical Description: | xi, 402 p.: ill.; 30 cm.. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780750684040 0750684046 |