Marketing strategies : a contemporary approach

Main Author: Ranchhod, Ashok
Other Authors: Gurau, Calin
Language:English
Published: Harlow: Financial Times Prentice Hall, 2007.
Edition:2nd ed..
Subjects:
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020 # 0 |a 9780273706748 (pbk.)  
090 0 0 |a HF 5415   |b .R36 2007 
100 1 # |a Ranchhod, Ashok  
245 1 0 |a Marketing strategies :   |b a contemporary approach   |c Ashok Ranchhod and Calin Gurau. 
250 # # |a 2nd ed.. 
260 # # |a Harlow:   |b Financial Times Prentice Hall,   |c 2007. 
300 # # |a xxi, 416 p.:   |b ill.;   |c 25 cm.. 
504 0 0 |a Includes bibliographical references (p. 392-407) and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Strategic planning  
650 0 0 |a Marketing --   |x Management  
700 1 1 |a Gurau, Calin  
999 |a 1100056244  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA