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Consumer behavior
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Consumer behavior
Main Author:
Blackwell, Roger D.
Other Authors:
Engel,
,
Miniard,
Published:
Mason, OH:
Thomson/South-Western,
2006.
Edition:
10th ed..
Subjects:
Marketing research
Consumer behavior
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Physical Description:
xlii, 774 p.: col. ill.; 29 cm..
ISBN:
0324271972
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