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| LEADER |
00572cam a2200181 7i4500 |
| 001 |
0000043371 |
| 005 |
20140602090000.0 |
| 020 |
# |
0 |
|a 0273683551
|
| 090 |
0 |
0 |
|a HF 5415.126
|b T174 2005
|
| 100 |
1 |
# |
|a Tapp, Alan
|
| 245 |
1 |
0 |
|a Principles of direct and database marketing
|c Alan Tapp..
|
| 250 |
# |
# |
|a 3rd ed..
|
| 260 |
# |
# |
|a New York:
|b Financial Times,
|c 2004.
|
| 300 |
# |
# |
|a xiv, 489 p.:
|b ill.;
|c 25 cm..
|
| 590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
0 |
0 |
|a Direct marketing
|
| 650 |
0 |
0 |
|a Database marketing
|
| 999 |
|
|
|a 1100034090
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
