APA Citation

Boyett, J. H., & Boyett, J. T. (2003). The guru guide to marketing: A concise guide to the best ideas from today's top marketers. Hoboken, N.J.: John Wiley & Sons.

Chicago Style Citation

Boyett, Joseph H., and Jimmie T. Boyett. The Guru Guide to Marketing: A Concise Guide to the Best Ideas From Today's Top Marketers. Hoboken, N.J.: John Wiley & Sons, 2003.

MLA Citation

Boyett, Joseph H., and Jimmie T. Boyett. The Guru Guide to Marketing: A Concise Guide to the Best Ideas From Today's Top Marketers. Hoboken, N.J.: John Wiley & Sons, 2003.

Warning: These citations may not always be 100% accurate.