APA Citation

Prahalal, C., & Ramaswamy. (2004). The future of competition: Co-creating unique valure with customers. Boston: Havard Business School Press.

Chicago Style Citation

Prahalal, C.K., and Ramaswamy. The Future of Competition: Co-creating Unique Valure With Customers. Boston: Havard Business School Press, 2004.

MLA Citation

Prahalal, C.K., and Ramaswamy. The Future of Competition: Co-creating Unique Valure With Customers. Boston: Havard Business School Press, 2004.

Warning: These citations may not always be 100% accurate.