Principles and practice of marketing

Main Author: Jobber, David
Other Authors: Slack,
Published: Berkshire, England: McGraw-Hill Book Company Europe, 1995.
Subjects:
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020 # 0 |a 0077079353  
090 0 0 |a HF 5415   |b J62 
100 1 # |a Jobber, David  
245 1 0 |a Principles and practice of marketing   |c David Jobber. 
260 # # |a Berkshire, England:   |b McGraw-Hill Book Company Europe,   |c 1995. 
300 # # |a xx, 744 p.;   |c 24 cm.. 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim  
650 0 0 |a Marketing --   |x Case studies --   |z Europe  
650 0 0 |a Marketing  
700 1 1 |a Slack,   |h Nigel  
999 |a 1100012967  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA