Consumer behavior and managerial decision making

Main Author: Kardes, Frank R.
Published: Upper Saddle River, N.J.: Prentice Hall, 2002.
Edition:2nd ed.
Subjects:
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020 # 0 |a 0130916021  
090 0 0 |a HF 5415.3   |b K18 2002 
100 1 # |a Kardes, Frank R.  
245 1 0 |a Consumer behavior and managerial decision making   |c Frank R. Kardes. 
250 # # |a 2nd ed. 
260 # # |a Upper Saddle River, N.J.:   |b Prentice Hall,   |c 2002. 
300 # # |a xviii, 457 p.:   |b ill.;   |c 25 cm.. 
504 0 0 |a Includes bibliographical references (p. 417-439) and indexes 
590 # # |a Pusat Pengajian Pembangunan Sosial dan Ekonomi 
650 0 0 |a Decision making  
650 0 0 |a Consumer behavior  
999 |a 1100017960  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA 
999 |a 1100015543  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA