Description: Consumer behavior and managerial decision making

Main Author:	Kardes, Frank R.
Published:	Upper Saddle River, N.J.: Prentice Hall, 2002.
Edition:	2nd ed.
Subjects:	Decision making Consumer behavior

Physical Description:	xviii, 457 p.: ill.; 25 cm..
Bibliography:	Includes bibliographical references (p. 417-439) and indexes
ISBN:	0130916021