Promiscuous customers : invisible brands:delivering value in digital markets

Main Author: Bayler, Michael
Other Authors: Stoughton, David
Published: Oxford, UK: Capstone Publishing, 2002.
Subjects:
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020 # 0 |a 1841121592  
020 # 0 |a 9781841121598  
090 0 0 |a HF 5548.32   |b .B33 2002 
100 1 # |a Bayler, Michael  
245 1 0 |a Promiscuous customers :   |b invisible brands:delivering value in digital markets   |c Michael Bayler and David Stoughton. 
260 # # |a Oxford, UK:   |b Capstone Publishing,   |c 2002. 
300 # # |a xi, 266 p.:   |b ill.;   |c 23 cm.. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Electronic commerce  
700 1 1 |a Stoughton, David  
999 |a 1100011449  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA