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| LEADER |
00856cam a2200229 7i4500 |
| 001 |
0000021685 |
| 005 |
20230829090000.0 |
| 008 |
230829s1999 enka ### #00001eng## |
| 020 |
# |
# |
|a 0844229903
|
| 090 |
0 |
0 |
|a HF 5823
|b .V3 1999
|
| 100 |
1 |
# |
|a Vanden Bergh,Bruce G.
|e author
|
| 245 |
1 |
0 |
|a Advertising principles :
|b choice, challenge, change
|c Bruce G. Vanden Bergh and Helen Katz.
|
| 264 |
# |
1 |
|a Lincolnwood, Ill.::
|b NTC Business Books,
|c 1999
|
| 300 |
# |
# |
|a xxii, 582 pages:
|b illustrations (some colour);
|c 29 cm
|
| 336 |
# |
# |
|a text --
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated --
|2 rdamedia
|
| 338 |
# |
# |
|a volume --
|2 rdacarrier
|
| 504 |
# |
# |
|a Includes bibliographical references and indexes
|
| 590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
# |
0 |
|a Advertising.
|
| 700 |
0 |
# |
|a Katz, Helen
|
| 999 |
|
|
|a 1100007183
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
