Description: Advertising principles :

Main Author:	Vanden Bergh,Bruce G. (Author)
Other Authors:	Katz, Helen
Published:	Lincolnwood, Ill.:: NTC Business Books, 1999
Subjects:	Advertising.

Physical Description:	xxii, 582 pages: illustrations (some colour); 29 cm
Bibliography:	Includes bibliographical references and indexes
ISBN:	0844229903