Principles and practice of marketing

Main Author: Jobber, David
Published: London: McGraw-Hill, 2001.
Edition:3rd ed..
Subjects:
LEADER 00820cam a2200205 7i4500
001 0000016472
005 20140605090000.0
020 # 0 |a 0077096134  
090 0 0 |a HF 5415   |b J62 2001 
100 1 # |a Jobber, David  
245 1 0 |a Principles and practice of marketing   |c David Jobber. 
250 # # |a 3rd ed.. 
260 # # |a London:   |b McGraw-Hill,   |c 2001. 
300 # # |a 823 p.:   |b ill. (chiefly col.;   |c 27 cm. 
504 0 0 |a Includes bibliographical references and index 
538 0 0 |a System requirements for accompanying CD-ROM: IBM PC or compatible with Web browsing facilities 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing --   |x Case studies --   |z Europe  
999 |a 1100003380  |b CD-ROM  |c Bahan Pandang Dengar  |e BILIK BAHAN SUMBER MEDIA 
999 |a 1100003379  |b Book  |c Bahan Pandang Dengar  |e KOLEKSI TERBUKA