00995cam a2200265 7i4500 0000016419 20140609090000.0 120213s2000 -us eng 9780750646154 0750646152 HF 5438.8 .K48 M3 2000 McDonald, Malcom Key customers : how to manage them profitably Malcom McDonald, Beth Rogers, Diana Woodburn. Oxford: Butterworth-Heinemann, 2000. xxii, 320 p.: ill.; 24 cm.. "Published in association with the Chartered Institute of Marketing" Includes bibliographical references and index Pusat Pengajian Perniagaan dan Pengurusan Maritim Customer services Selling -- Key accounts Marketing -- Key accounts Woodburn, Diana Rogers, Beth Chartered Institute of Marketing 1100003343 Book Open Shelf KOLEKSI TERBUKA