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| LEADER |
00995cam a2200265 7i4500 |
| 001 |
0000016419 |
| 005 |
20140609090000.0 |
| 008 |
120213s2000 -us eng |
| 020 |
# |
0 |
|a 9780750646154
|
| 020 |
# |
0 |
|a 0750646152
|
| 090 |
0 |
0 |
|a HF 5438.8 .K48
|b M3 2000
|
| 100 |
1 |
# |
|a McDonald, Malcom
|
| 245 |
1 |
0 |
|a Key customers :
|b how to manage them profitably
|c Malcom McDonald, Beth Rogers, Diana Woodburn.
|
| 260 |
# |
# |
|a Oxford:
|b Butterworth-Heinemann,
|c 2000.
|
| 300 |
# |
# |
|a xxii, 320 p.:
|b ill.;
|c 24 cm..
|
| 500 |
# |
# |
|a "Published in association with the Chartered Institute of Marketing"
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
0 |
0 |
|a Customer services
|
| 650 |
0 |
0 |
|a Selling --
|x Key accounts
|
| 650 |
0 |
0 |
|a Marketing --
|x Key accounts
|
| 700 |
1 |
1 |
|a Woodburn, Diana
|
| 700 |
1 |
1 |
|a Rogers, Beth
|
| 710 |
2 |
1 |
|a Chartered Institute of Marketing
|
| 999 |
|
|
|a 1100003343
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
