Key customers : how to manage them profitably

Main Author: McDonald, Malcom
Corporate Author: Chartered Institute of Marketing
Other Authors: Woodburn, Diana, Rogers, Beth
Language:English
Published: Oxford: Butterworth-Heinemann, 2000.
Subjects:
Item Description:"Published in association with the Chartered Institute of Marketing"
Physical Description:xxii, 320 p.: ill.; 24 cm..
Bibliography:Includes bibliographical references and index
ISBN:9780750646154
0750646152