Key customers : how to manage them profitably
Main Author: | |
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Corporate Author: | |
Other Authors: | , |
Language: | English |
Published: |
Oxford:
Butterworth-Heinemann,
2000.
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Subjects: |
Item Description: | "Published in association with the Chartered Institute of Marketing" |
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Physical Description: | xxii, 320 p.: ill.; 24 cm.. |
Bibliography: | Includes bibliographical references and index |
ISBN: | 9780750646154 0750646152 |