Emotion marketing : the Hallmark way of winning customers for life

Main Author: Robinette, Scott
Other Authors: Lenz,, Brand,
Published: New York: McGraw-Hill, c2001.
Subjects:
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010 # # |a 00065374 
020 # 0 |a 0071364145  
090 0 0 |a HF 5415   |b R656 
100 1 # |a Robinette, Scott  
245 1 0 |a Emotion marketing :   |b the Hallmark way of winning customers for life   |c Scott Robinette and Claire Brand ; with Vicki Lenz.. 
260 # # |a New York:   |b McGraw-Hill,   |c c2001. 
300 # # |a 247 p.:   |b ill.;   |c 24 cm.. 
504 0 0 |a Includes bibliographical references (p. 233-237) and index. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Consumer satisfaction  
650 0 0 |a Customer relations  
650 0 0 |a Marketing  
700 1 1 |a Lenz,   |h Vicki  
700 1 1 |a Brand,   |h Claire  
999 |a 1100004789  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA 
999 |a 1000406334  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA