Holdings: Consumer behavior and marketing action

Main Author:	Assael, Henry
Language:	English
Published:	Cincinnati, Ohio: South-Western College Pub., 1998.
Edition:	6th ed..
Subjects:	Consumer behavior Motivational research (Marketing)

Call Number:	HF 5415.3 A844 1998

Accession	Item Category	Format	Status	Notes

1000404861

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